new feed, incipit on the instagram profile

PATTERNS: guess who?
In this pattern there is a symbol that doesn't respect the anti-covid rules, what is it?

[ … ] we would like to interpret an image taken from readings, a moment of the day of Nyx or a concept that we would like to share and “we make it our own”. As? Translating it with a set of signs to which we give a personal meaning in the legend that follows in the second photo.  

of the meaning of the symbols represented in this graphic, it is possible to discover not only how Nyx "thinks", "sees" or "interprets", but also the generation of a pattern that can be useful for customizing the visual identity of the brand. But be careful, in this pattern there is a symbol that does not comply with the anti-covid rules, guess what it is

to visually convey the essence of Nyx and what it does every day with passion and dedication looking for “Let's do something different”. We started on our Instagram profile to post some pictures of the website, or works of our production but this structure simply represented a copy of what was already visible on our portal

- no! it was not the feed we wanted to get.

we changed our approach, trying to talk about the topics that interested us through a graphic composition made up of images that are sometimes ours and sometimes revisited. "After all," we thought…
«in the creation of websites, images purchased on portals known for their high quality and because customers do not have images suitable for the final use are used most of the time». Even this road didn't seem right to us. We reset and start fromincipit !

"Pictures can say anything they want them to say."
It is necessary"Telling a story in simple language".

(from the book "Sow like an artistAustin Kleon)

they are means by which one communicates. This means that the signs that compose them acquire logical meaning only if they are organized and linked together by precise rules, by a series of relationships whereby each sign is defined by the links with the other signs.
Starting from this concept, even the photos and drawings represent visual languages capable of communicating; if repeated endlessly on a regular basis, they can become interesting motifs suitable for different contexts. 

that are generated define the relationship between objects and can be used in graphic design to fill in an area or to create a background personalized that enhances a content. Even from everyday life we can collect data that we codify through our visual language, "data drawing”, are capable of creating very interesting patterns.

«Build your visual language, did you know that everything you see and everything you like can become material for drawing your data? Look at the world, collect data, analyze, organize and categorize, choose the shapes, colors and visual materials that can represent this data»

(from the book "Observe, collect, draw! A visual diary. Discover patterns in your daily life" Of Giorgia Lupi and Stefanie Posavec.)

and now let's start with oursInstagram data drawing”:

  1. we choose an image or a daily fact of Nyx that we want to communicate;
  2. We build the legend through signs that represent the data whose meaning must be clear for the reading of the image.

In this way, we can create patterns and graphic compositions through our interpretation, hoping that they will be of useful inspiration for others.

Let's see what happens and share our drawings with the community #deardated #observecollectdraw

Solution guess who?
Among the acquaintances within the same circle there is one, without a mask (red circle)