follow instead of I like (three dots button on the right). Today, and not everyone knows yet, that the follow it is activated once you click on the like of the page. The interaction logic used is getting closer and closer to that of Instagram.
Furthermore, they will encourage theengagement of business pages:
- a new news feed with which administrators will be able to follow current trends and engage fans;
- positioning the comments of verified profiles on top of those of other users in posts with the "follow" button next to them, therefore receiving updates without going through the pages;
- Q&A format with which administrators can collect questions from followers, thus increasing interactions;
- new management features: clearer management and assignment of access permissions for the administrator