Tomorrow, April 18, the long awaited starts 61st edition of the Furniture expo with demonstrations that will involve the entire city of Milan. The latter will be a place for meetings and international experiences. The lights will be focused on the themes of digital, ecological and community transition.
PHYGITAL: UNION BETWEEN PHYSICAL AND DIGITAL
Collateral initiatives that will captivate the public in experiences phygital capable of uniting two worlds, the physical and the digital one. The goal is to improve sales, to make them more immersive, more interactive and more immediate. The success of phygital in business strategies of consumption is to give value to customer experience.
Improving purchasing paths and processes through an omnichannel approach and both digital and physical touchpoints. The digital world represents a great development opportunity for Design Brands: new ones sales channels, internationalization and personalized experiences.
New retail spaces are continuously updated despite the small size of the exhibition spaces. The physical distance between company and customer is reduced. Increase interaction during the customer shopping experience with the use of artificial intelligence and extended reality.
EVENTS NOT TO BE MISSED
Today, phygital experience is reshaping the design sector.
Among the events not to be missed, the exhibition "Elements-TCL Green Horizon”: a journey between nature and technology.
“Shaped by water“, an immersive experience signed by Google.
“An immersive installation by Turkish studio NOHLAB”. These are just some of the most interesting events you can find in the magazine fuorisalone.it.
An occasion phygital just not to be missed!