There Pop art it represented a real revolution in the art world and together with the Bauhaus, it is one of the most influential movements in contemporary culture. Reveals social practices and trends. Celebrate commercial objects, ordinary people in everyday life: it is consumer art.
POP ART WITH ANDY WARHOL
Andy Warhol, the main ambassador of Pop Art, died in 1987 before the release of the internet and large-scale use of computers. Lover of new technologies, he managed to create the first digital works. An art aimed at the masses for the symbols represented in which all citizens are equal before the law of consumption. We remember that Andy Warhol's brightly colored works are inspired by advertising, consumer objects and celebrities of the time.
THE CONCEPT OF POP ART IN INTERNET SITES
Materialism and consumerism, in addition to being closely connected to each other, are two concepts that are increasingly rooted in contemporary society. They have now influenced our vision of the world and the importance we give to things. This is demonstrated by the development of e-commerce conditioned by the increase in users' desire in obtaining fast of a certain one object.
If we look at websites with the same eyes as Pop Art today, the materialistic attitude has greatly impoverished the design and contents of websites, making the latter an object of consumption. When there is a large offer in a market, there is a tendency towards standardization and to focus on profits and not on the customization of projects. Among the factors that have influenced this trend we certainly find the need to find solutions adaptable to different devices. Then there was a narrow browser selection. An impersonal use of platforms and the adaptability of contents to pursue the standards of best achieving ranking of a website.
CONCLUSIONS
We are optimistic about the future use of the systems artificial intelligence generative which to date has already had an impact on the world of creativity and professions. They will help create dynamic and engaging websites. They will improve user friendliness by allowing so designers can focus on designing saving time and energy. A contribution to enriching digital design. In the meantime, we are waiting for a growth in knowledge on the part of users in recognizing the value of design on websites.