e-commerce becomes a commodity in the "New Normal"

There online selling was the protagonist of lockdown and continues to be a key part of our business. Live chats, videos, social media, webinars, on-demand training are becoming a daily part of the communication strategies of the "New Normal”.

Many web users, after this experience, have thought of renewing and/or integrating new ones tools on your website; to make browsing and buying more intuitive. While some functions, out of necessity, have been transformed into the methods of use: from live to remote. From art to fashion, from design to architecture, many realities are pointing to the true essence of yesterday's craftsmanship using today's technological language.

Although the communication of the Made in Italy still struggling to let go of old habits, is working out the importance of having secure technical support. Turning to structures with valid experiences that are able to develop and support you immediately makes an online sale a quality sale. Companies have acquired awareness of how some aspects affect the development of a good project; it is not enough that it is done well but it must be communicated, told, supported, distributed and served well. Success in selling a eCommerce is its distribution (customer service, assistance, technical support, warehouse, advertising). 

"The digital And commodity»[…]«leader is someone who has developed a structured future plan» (by Paola Carimati – portrait of Giovanni Gastel, interview with Francesco Morace published in Elle Decor n.0005 2020)