e-commerce, sales integration during and after the Emergency

Daily life and ours consumption habits, with the Coronavirus, are undergoing radical changes leading us to reflect on how to transform our behaviour, study new solutions and models, adopt new technologies for a COVID19 coexistence even after the quarantine. The request for this social distancing will allow us to reflect on what have been the aspects that have held back the digital consumption: our habits, human relationships and relationships established with objects. 

A behavioral routine capable until now of creating psychophysical stability of the person. 
The shopping habits and the interaction mode some people with the brand will change: we are getting used to staying at home more, convincing ourselves that this period of restrictions will still be long and we find comfort in products that help distract us while the marketers themselves will have to review their way of campaigning.

Waiting for most industries to put themselves more and more into adigital optics, e-Commerce can also be an alternative for those activities that until now were managed only locally. Proposing personalized services to satisfy most needs from the comfort of home with the awareness that not everyone lends themselves to online sales can be an idea to stand out on the market.

Let's try to understand briefly what the others are advantages of this choice:

  • reduced physical expenses such as rent, electricity, water, space maintenance compared to a brick store;
  • elimination of gatherings, saving time, better management;
  • open 24 hours;
  • wider stock availability;
  • the sale can be aimed at an international market.

There choice among the many and different solutions on the market for the development of an e-Commerce depends mainly on three basic factors:

  • the type of needs,
  • available budget e
  • the business you want to achieve.

While the basic tools for complete management of a professional and personalized shop we can list them below:

  • the purchase of a domain (if you don't already own one); Do you want to understand how to choose the correct name for your site? Read more about the post "how to choose the domain name”;
  • the purchase of a web-hosting space on which to install a CMS;
  • assistance from a web agency.


The value added what a web agency is capable of giving in the making of a ecommerce compared to all the other solutions that are found on the market today, it is definitely the possibility of customize together with the user the website by making his information available technical-graphic knowledge to perform all the operations e adequate assistance for each type of problem.

With this we would like to clarify that in this emergency COVID-19, no one has the magic formula in hand for be successful in your business but what we know for sure is that working will be different with new awareness that will develop new ways of approaching the market and work.